The Buzzmark blog
Notes on deliverability, transactional email, EU data and building a product company in the open.
The Buzzmark Team
How Inbound Email Works in Buzzmark: MX Records, Forwarding, and Webhooks
Buzzmark does not just send. Point an MX record at us and we will receive mail for your domain, then forward it to your preferred inbox, deliver it to a webhook, or do both at once. Here is how inbound works and how to set it up.
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Getting Started with Buzzmark: From Zero to Your First Send
New to Buzzmark? Here's the whole path in one place — from verifying a domain to sending your first message and watching it land — with links to the concepts behind each step.
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Writing Subject Lines and Preheaders for Transactional Email
Transactional subject lines have the opposite job from marketing ones: not to entice, but to be instantly, unmistakably clear. A short guide to the two lines of text your recipient sees before they open.
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The Deliverability Metrics Worth Watching Every Week
You don't need a dashboard full of vanity numbers. A handful of metrics tell you almost everything about the health of your sending — here's what to actually watch, and what each one is warning you about.
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List Hygiene for Transactional Senders
"List hygiene" sounds like a marketing concern, but transactional senders have addresses to keep clean too. A short guide to why even receipts and resets benefit from a tidy list.
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