The Buzzmark blog
Notes on deliverability, transactional email, EU data and building a product company in the open.
The Buzzmark Team
The Anatomy of a Great Password-Reset Email
The humble password reset is the most-opened email your product sends, and often the most rushed. A short field guide to getting the details right, from subject line to link expiry.
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How to Warm Up a New Sending Domain
A brand-new domain has no reputation, and mailbox providers treat strangers with suspicion. Warming up — ramping volume gradually while keeping engagement high — is how you earn trust before it's too late.
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Hard Bounces vs. Soft Bounces: Reading the Signals
Not every bounce means the same thing. Telling a permanent failure apart from a temporary one — and reacting correctly to each — is one of the simplest ways to protect your sending reputation.
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What Is a Mail Stream? Meet the Hive
The single most useful structural decision you'll make as a sender is separating your mail into independent streams. In Buzzmark, those streams are called hives — here's what they are and how to use them.
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Why Your Transactional Emails Land in Spam (and How to Get Them Out)
A password reset in the spam folder is a support ticket waiting to happen. Here are the real reasons transactional mail gets filtered, ranked roughly by how often they're the culprit — and what to do about each.
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